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About Us

About Us

The Story Behind DIFFRNT Media

We never planned on starting a marketing agency — DIFFRNT Media was born out of necessity and a genuine desire to help shop owners win.

It started when I was running my own automotive business and struggling to figure out how to bring in consistent work. I tried everything — ads, SEO, social posts — but nothing stuck. After countless hours of testing and studying, I finally cracked the code on what actually drives leads and grows shops sustainably.

Before long, other shop owners started asking how I was growing so fast — and DIFFRNT Media was born.

At just 19, I had already built multiple six-figure marketing systems for high-end shops across the country. From working hands-on with detailers and wrap shops to helping PPF and tint studios scale to record months, I’ve seen what it takes to grow in this industry — and I’ve lived it.

Those experiences taught me the value of work ethic, clarity, and consistency — and they gave me a deep understanding of what it truly takes to succeed as a shop owner in today’s competitive market.

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Why We Started DIFFRNT Media

Most shop owners don’t struggle because their work isn’t good — they struggle because no one knows about it.
You can be the best in your area, but if your marketing doesn’t match your skill, you’ll always be chasing the next lead instead of growing your brand.
That’s where we come in.
At DIFFRNT Media, we’re not just another marketing agency — we’re industry experts who understand the automotive service world from the inside out. We’ve worked directly with shops across the country to build proven systems that generate leads, build trust, and position your shop as the local authority.
We know what it’s like to build something from the ground up, and we bring that same level of passion and commitment to helping you scale your business.

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Our Mission

We’re here to help automotive service businesses — detailers, PPF installers, wrap shops, tint studios, and more — build systems that generate consistent leads, increase revenue, and earn the online visibility they deserve. Whether it’s creating a high-performing website, running targeted Google or Meta Ads, or optimizing your SEO to dominate your local area — every strategy we implement is designed to help you scale, efficiently and sustainably. At DIFFRNT Media, we’re not here to chase trends. We build lasting growth — real systems that give you control, confidence, and consistency in your business.

Our Values

Hard Work
 We believe in doing things the right way — putting in the effort to create systems that actually perform and last.

Experience
 We’ve worked with shops just like yours — from single-bay startups to six-figure studios — and we understand what it takes to stand out in a crowded market.

Innovation
 Our methods evolve constantly. We combine proven marketing principles with modern strategy to keep your business ahead of the curve.

Commitment to Results
 Your success is our success. We measure everything we do by one metric — results.

Why Choose DIFFRNT Media?

At DIFFRNT Media, we combine deep automotive industry knowledge with high-level marketing expertise to deliver results that matter. We don’t use templates, shortcuts, or inflated promises — just real strategy and consistent execution.

Our team brings:

  • Hands-on experience working with top-performing automotive shops

     

  • Proven, data-driven marketing systems designed for this industry

     

A relentless commitment to your growth and long-term success

Meet our amazing Team

Christopher

CEO - Diffrnt Media

Zack Barulli

COO - Diffrnt Media

Facebook Instagram Tiktok

Hunter Terboss

Team Leader - Diffrnt Media

Usman Hafiz

UI/UX Designer & Developer

Aidan Abell

BDE - Diffrnt Media

Ben Swanson

SEO - Diffrnt Media

Aaron Fayette

sales representative

Nick Vecchio

Outreach team leader

Join the DIFFRNT Media Network

Whether you’re looking to dominate your local search results, turn your website into a lead machine, or finally scale your business beyond word-of-mouth, we’re here to make it happen. Let’s build something incredible together — because your success is the foundation of everything we do.

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We Build Automotive Service Companies, Period.

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Developer/client success - Dirt Work Marketing

CJ Pelletier

Hi I’m CJ Pelletier I’m from Connecticut! At the early age of 14 I started in landscaping and hardscaping and soon after I grew a strong love for excavation and operating. Ever since then the rest is history. I started realizing how much of a lack of digital marketing and online knowledge a lot of my peers had and it drove my passion to help the industry as much as possible. Now I am blessed to be able to help hundreds of business owners fuel their dream and throw them in the direction for success. It’s been an amazing journey so far and I’m sure there’s so much more to come!

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CEO - Dirt Work Marketing

Zachary Barulli

Zachary Barulli is the visionary founder and driving force behind Dirt Work Marketing LLC, a company designed to revolutionize how excavation contractors grow and succeed in today’s digital landscape. With a rare combination of hands-on industry expertise and advanced digital marketing knowledge, Zachary’s journey is a testament to hard work, innovation, and an unyielding passion for empowering others.

Zachary’s story began at just 11 years old when he first operated a skid steer, igniting a lifelong passion for excavation. By his late teens, he had accomplished what many dream of—owning 10 heavy machines and completing over $3 million in excavation projects, including a single contract valued at nearly $700,000. His rise in the excavation world wasn’t just about mastering the trade; it was about understanding the business and finding ways to stand out in a competitive industry.

Through his own experiences, Zachary recognized a glaring gap: many contractors, despite their skills and equipment, struggled to market themselves effectively and reach their ideal clients. This realization fueled the creation of Dirt Work Marketing, a company focused exclusively on helping contractors build their brands, generate consistent leads, and achieve long-term growth.

Today, Zachary brings the same drive and dedication that built his excavation empire to his work at Dirt Work Marketing. His mission is to provide contractors with cutting-edge marketing solutions tailored specifically to their unique needs. From SEO-optimized websites and social media strategies to lead generation systems, Zachary ensures every client has the tools they need to thrive.

Beyond his professional achievements, Zachary is known for his genuine desire to help others succeed. He understands the challenges contractors face because he’s been there himself—and now, he’s committed to sharing his expertise to help others build the businesses they’ve always envisioned.

“I built Dirt Work Marketing because I know firsthand the power of effective marketing. It’s not just about growing a business—it’s about creating opportunities, expanding possibilities, and helping contractors realize their potential.” – Zachary Barulli

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Team Lead- Dirt Work Marketing

Hunter Terboss

My name is Hunter Terboss, I am a 22 year-old finance student at Florida Atlantic University. I was born and raised in Tampa Florida, and moved down to South Florida to further my education. Some of my experience comes from consulting for fortune 500 companies like Nestle Waters, Bodyarmor, Tom Thumb, Gate, and many more. Working hand in hand with large organizations like these has given me a broad perspective into what it takes to run a successful business. 

One thing I have learned from my experience over the years is that a strong online presence is what turns good companies into great ones. Having a tidy, well developed website allows customers to get a sense of who they will be working with in the future. Just like cleaning a house before having guests over, you want to put your best foot forward for your customers. Having a structured, easy to navigate website is the best way to do that. I am grateful to be able to work with such amazing peers and could not ask for a better team. Dirt Work Marketing is like a second family and we are excited to invite you all to become part of the family as well!
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UI/UX Designer & Developer - Dirt Work Marketing

Usman Hafiz

Hafiz is a skilled Website designer and developer with a Bachelor’s degree in Information Technology and over 14 years of experience. Hafiz specializes in building scalable, future-proof websites that enhance user experience and support business growth.

As a key contributor to Dirtwork Marketing, Hafiz combines clean coding with creative design to deliver high-quality, SEO-optimized web solutions that meet the highest standards of functionality and performance.

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BDE - Dirt Work Marketing

Aidan Abell

My name is Aidan Abell, I am 21 years old. I am a third year student attending Florida Atlantic University. I was born in Cleveland Ohio, and moved down to South Florida and have been here for 10 years. I started my career at the age of 15 working in the waste industry. Starting from the bottom painting cans, slowly working my way up learning the ins and outs of what it truly takes to make a business succeed from top to bottom. 

A major takeaway over my years in the industry that I can apply to any line of work would be, learning how to establish an online presence. Building a SEO-optimized, correctly coded and a cleanly designed website, that attracts new customers and also puts your company in a different league from your local competitors. I am very grateful to be in a position with Dirt Work Marketing to work with like minded individuals who all want to help grow and expand the companies we get to work with to their fullest potential. 

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SEO - Dirt Work Marketing

Ben Swanson

My name is Ben Swanson, with over five years of experience in dirt, excavation, and heavy civil construction. My background bridges the gap between field expertise and self taught online marketing including expert SEO background and google advertising. This combination of insight into both industries allows me to form a deeper connection and commitment to service for all clients I work with. 

Specializing in SEO and Google paid ads I have concentrated on the ability to turn online visibility into tangible leads. This approach focuses on aligning the technical precision of digital marketing with the real-world demands of the dirt and excavation industry, ensuring all clients not only attract attention online but are also able to build trust with their audience and service areas. 

With a passion for connecting the online world to the boots on the ground using the most up to date technologies in digital solutions, I am committed to helping your business grow by delivering tailored marketing campaigns that resonate with your audience and brand to gain the recognition it deserves.

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sales representative- Dirt Work Marketing

Aaron Fayette

My name is Aaron Fayette, I am currently a Junior at Florida Atlantic University. I’ve lived in south Florida my whole life and have worked in Landscaping since my freshman year of high school. Because of this I know how important websites are in this competitive industry. I am passionate about helping excavation companies grow to their fullest potential.

As a key contributor to Dirtwork Marketing, Hafiz combines clean coding with creative design to deliver high-quality, SEO-optimized web solutions that meet the highest standards of functionality and performance.

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Outreach team leader

Nick Vecchio

My name is Nick Vecchio, and my journey began as a laborer in the blue-collar industry, where I worked hard to learn the ins and outs of the trade. Over the past seven years, I’ve gained firsthand experience that has shaped my passion for helping blue-collar businesses succeed. Today, I focus on empowering these businesses to grow by enhancing their online presence and delivering tailored digital solutions through Dirt Work Marketing. As a Finance major at Florida Atlantic University and a native of North Branford, CT, I am committed to driving meaningful results and helping others achieve their goals. From where I started to where I am now, my mission has always been to contribute to the success of those I work with.
 
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